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Join the beta
Closed beta · Madrid

Win your city
by running

Close a loop on foot and that piece of your city is yours on the map. You defend it, week after week, in your neighbourhood league.

Free · Limited spots in Madrid Works with Strava
Your turf on the map
Close the loop mid-run
Live run · closing the loop
The idea

People come back for their turf,
not for their kilometres.

It’s not “I ran 5K”. It’s “this neighbourhood is mine and someone is coming for it”.

The loop

How it works

A circle, not a list. Run, conquer, defend and reconquer.

MADRID
01
Run a loop
02
Conquer real turf
03
See it yours on the map
04
Someone challenges you
05
Head out to reconquer it
Why it's different

Not just another running app

Defend what's yours

The more you frequent your zone, the more fortified it gets. It rewards the consistent, not the occasional.

Works with Strava

Connect and your runs flow in on their own. Your map starts full.

Leagues & seasons

Seasons of 4 to 8 weeks. Consistency counts, not pace.

Your turf, collectible

Registered in your name. Optional and off by default.

The app

Your city, in your pocket

Head out, close the loop and that piece of Madrid shows up yours. Real captures from the app.

Your turf on the map
Your turf on the map
Close the loop mid-run
Close the loop mid-run
Your runner passport
Your runner passport
For brands

Sponsor the real map of a city

Free for the runner, always. Brands sponsor seasons and events on the real map of a district.

Let's talk
01
Sponsored seasons
Your brand on the real turf of a city, not one more banner.
02
Events on the map
Challenges and races with sign-up, plus commission per registration.
03
No pay-to-win
Money never buys turf. Conquest is run, never bought.
Vision

Running first. Then everything that moves.

We start in one Madrid district. The same engine works for cycling, walking and trail.

Madrid

Density

A dense city where territories rub against each other and are truly contested.

Beta

Closed and real

Product in development. No smoke, no invented traction.

Multisport

Later

Cycling, walking and trail share the same map.

Limited spots

Your neighbourhood
is waiting for you

Join the waitlist for the Madrid beta. Free, forever.

Questions

What you're wondering

Is this just another running app?
No. It's a territory-conquering game that uses your runs as the controller. Running moves you; what you win and lose is the map of your city.
Do I need Strava?
Not required, but if you use it, you connect and your runs flow in on their own. It's a layer on top of Strava, not an alternative.
How much does it cost?
Free for the runner, always. The model is sustained by brands that sponsor seasons and events.
What about my privacy?
You play over turf, not over your front door. You control what's visible, and registering in your name is optional and off by default.
Is this crypto?
You don't need to know anything about that to play. Your turf is registered in your name as an optional collectible, no requirements.
What about GPS cheating?
The route has to be a real, coherent run. We design the game to reward actually running, not shortcuts.
Where can I play?
We start with a closed beta in one Madrid district and expand by player density.
I'm a brand, how do I get in?
The model is in the For brands section. Write to us and we'll set up a season over your city.